Workshops & Seminars
Susan is available to speak on the following topics and can create customized presentations for your next conference, workshop or seminar. Call her at 905-720-1647 or email to: sscott@fullcirclecommunications.ca discuss your specific requirements.
Bring all the elements of marketing communications together in one plan to ensure it supports your business or organization's overall strategic business goals and objectives. Discover the importance of SWOT analysis, setting measurable objectives, developing strategies and key messages, targeting audiences and publics, developing budgets, critical paths and measuring success with specific evaluation tools.
Seventy-two per cent of consumers say reputation influences their buying or charitable donation decisions. Eighty per cent of employees will accept less money to work with a company or organization that has an excellent reputation. How do your clients and customers experience your brand? Is your business identity and logo helping or hindering as you move forward? Does your logo stand out and does it clearly illustrate your business? Do you communicate consistently across all media and marketing activities? Check your print and online materials - everything from brochures to billboards. Are your messages the same on your website as in your sales letters or your speeches? Do your materials have the same ‘look' so that there's no doubt they come from your company? Avoid confusing clients and customers with fuzzy or disconnected marketing communications. Time for a reality check to take the pulse of your brand identity to give it a jolt of clarity.
Storytelling is a powerful public relations tool to help your business gain credibility, profile and ultimately...more business!
These days, it's essential to harness your niche, your specialty, what it is that you do that others don't and how you tell your story effectively.
If your stories aren't understandable, interesting, provocative, or supported with facts - and believable - then your publicity effort probably hasn't got wheels.
Are you launching a business, introducing an innovative or highly-technical product or service or trying to position your company as a category leader? PR needs to tell interesting yet believable stories that make the target audiences consider a different perspective or see your business in a new light.
Learn the 5 essential ways to identify your ‘news value'.
When an emergency or crisis catches us off guard, effective communications can be a challenge. A company's first response to a crisis often fails due to confusion over taking those first steps. Sometimes, communications may not receive adequate attention in crisis preparedness, risk management and business continuity planning. But, without a communications plan, including policies and procedures, for communicating within the company or organization to employees, with the media, suppliers, customers, clients, the public and other concerned audiences, a crisis can quickly turn into an even bigger disaster and a reputation management issue. Learn how to identify the crucial elements of a crisis communications plan, put together a crisis team, how and when to communicate and handle the aftermath of the emergency.
Learn what ‘news' is, how to tell your story to the media and what the media looks for in a story. Learn valuable tips on how to write and format a media release and the best ways to get it in the hands of reporters and editors. Pick up tips on preparing for and handling a media interview. Why do some stories capture more attention than others? Part of the answer lies in maximizing interview opportunities and making sure the media coverage received actually reflects the intended ‘messages'.
Good media relations are an essential part of an overall marketing communications plan. Media relations are a vital tool for building and maintaining credibility and your corporate or organizational brand. Learn how to put together a proactive media relations strategy, identify target audiences and the right media for your specific audiences and messages; learn some basic media relations ‘do's and don'ts' and the importance of measuring the effectiveness of your media relations program.
Learn the top seven strategies for winning website copy in this high-energy workshop. Almost everyone has a website these days and there are lots of graphic designers and web developers to help get your site ready for ‘prime time'. But, people often overlook the content. Who will write it? What content must you have on your site? How do you get started? What's going to give you that ‘extra edge?' This interactive session will help steer you on your way to a winning Internet presence!
As companies and organizations go through downsizing, outsourcing, re-engineering and other tactics to remain competitive, the relationship between employers and employees is changing - and sometimes not in ways you imagined. This can affect productivity and employee engagement. Employees are your most important ambassadors to tell your company's or organization's story. How can you develop an internal communications plan with true two-way communications in your organization to involve and motivate employees? How can you effectively communicate business or corporate initiatives and encourage employees to see ‘what's in it for them'?
